How to Rebrand a Fleet of Vehicles
Transforming 18 vehicles from Power Fuels to Southern Energy with vinyl wrap solutions
Vehicles
18 vehicles
Duration
Days per vehicle
Location
Sussex
Status
Completed
The Fleet
6
Tractor Units
3
Trailer Tankers
3
Four-Wheeler Tankers
5
Six-Wheeler Tankers
1
Eight-Wheeler Tanker
The Challenge
Power Fuels were rebranding to a new name with a completely new identity – "Southern Energy" – with new logo, colour palette, and fonts.
The first challenge to overcome was the original Power Fuels fleet of vehicles were blue and the new Southern Energy identity sits on white!
The choices were new vehicles, respraying or vinyl wrapping.
Before: Power Branding
Original Power branding - full side view
Cab door with Power branding
The Solution
Following discussions, a full fleet audit, design, budget & schedule presentations, the fleet rebrand was awarded to The Sussex Sign Company utilising vinyl wrap solutions that would be most cost effective, quickest and deliver an exceptional transformation.
Why Vinyl Wrapping Won
Downtime (balanced with budget) was the leading parameter – as it is for almost all fleet managers – compared with respraying, the vinyl wrap solution was the clear winner:
- Turning each vehicle around in days not weeks
- Coming in cheaper than resprays
- Delivering an exceptional transformation
After: Southern Energy
New Southern Energy branding - cab view
Complete rebrand with fresh graphics
Before & After: Rear View
Before
AfterThe Results
The images showcase the impact and success that these vinyl wraps were able to achieve.
18
Vehicles Rebranded
Days
Per Vehicle Turnaround
100%
Brand Consistency
Fleet Advantage Service
To learn more about our Fleet Advantage service and how The Sussex Sign Company works with Fleet Managers ensuring vehicles stay looking their best with minimum disruption, see our Fleet Managers section within Services.
Learn about Fleet Advantage →Planning a Fleet Rebrand?
Whether you're rebranding 2 vehicles or 200, we can help you achieve consistent, professional results.
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