We Are Cleaners Ford Fiesta Wrap
Transforming a compact car into a high-impact mobile advertisement for a Brighton cleaning company
Vehicle
Ford Fiesta
Duration
Per vehicle turnaround
Location
Brighton, Sussex
Status
Completed
The Transformation
This ¾ car wrap really showcases the transformation possible from a standard white Fiesta to a stunning eye-catching advert for We Are Cleaners.
The design follows our principles: less is more, keeping it simple, and avoiding clutter – clearly delivering the key important messages that can be grasped quickly while the vehicle is moving.
Design Principles
Less is More
Keep it Simple
Avoid Clutter
The Five Step Design Plan
Our approach to this project followed a structured five-step design plan to maximise impact and brand recall:
1. Design
The logo "We Are Cleaners" showcases the "What" and with the same URL makes brand recall much higher. The ¾ wrap is striking and will grab plenty of eyeballs!
2. Logo
No missing the logo – it's clean and unambiguous. As this Fiesta buzzes around Sussex, hundreds of thousands will see it and brand awareness will explode.
3. What You Do
The door signage confirms commercial and domestic markets are covered, the rear panel includes 4 explainer bullet points.
5. Calls to Action
Two clear calls to action: the 01273 telephone number and web address – each shown on both sides and the rear of the car.
4. Where You Do It
The one possible area for consideration next time is the geographical area We Are Cleaners covers, the 01273 area phone number covers a large area of Brighton & Hove but also West to Shoreham and East to Newhaven – there is a balance between clutter and avoiding unnecessary admin answering enquiries that are out of area.
¾
Wrap Coverage
2-3
Seconds to Recall
2
Clear CTAs
Car Wrap Services
Looking to transform your car into a mobile advertisement? The Sussex Sign Company works with businesses across Sussex to deliver impactful vehicle graphics that build brand recognition wherever you drive.
Learn about our SME Services →Need a Car Wrap?
Whether you're branding a single car or your entire business fleet, we can help you stand out on the road.
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